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Contact Jim
- jimmintz@cepsm.ca
- (613) 731 9851 #18
One of the things that always has always bothered me is that the same government who is out there beating the drums trying to get you to come to their casinos or buy lottery tickets, go to their race tracks etc. are the same guys who tell you to gamble responsibly.
The tribal wisdom of the Dakota Indians in the United States, passed down from generation to generation, says that when you discover that you are riding a dead horse, the best strategy is to dismount and get another horse or walk. The common sense approach.
In the Public Sector, however, a whole range of far more advanced strategies is often employed, such as:
Change riders.
Buy a stronger whip.
Do nothing: “This is the way we have always ridden dead horses”.
Visit other countries [...]
Just read this fabulous piece from Al Reis in a special edition of marketing masters and found it to be so bang on.