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This is the third in a series of blogs on why Political Parties should have Marketers run their campaign. My last blog on this topic is Why Political Parties should have Marketers run their Campaigns Part 2: The US election
First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with public sector organizations.
My key point in [...]
Recent polls are indicating that Canadians may be growing weary of, even hostile to, all those Economic Action Plan ads being run by the federal government for the last four years.
Eight polls the Finance Department commissioned between 2009 and 2012 suggest the TV, radio, print and Internet ads are starting to fizzle, and annoying some people. The most-recently released survey has respondents calling the material “propaganda” and a “waste of money,” while fewer people than ever are taking any [...]
This is a follow up to the blog I wrote last year on why Political Parties should have Marketers run their campaign.
First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with government and non-profit organizations.
My key point in my initial blog was that most people who run political campaigns are adept at communications tactics but [...]
As I watch the US election tonight, I think about how things have changed between Canada and our neighbours to the south. Once the butt of jokes from our American friends, Canada today, is in far better shape financially then our neighbours to the south.
Where we felt we were the most indebted nation in the early nineties today we look at the USA and also Europe and realise that these countries are in terrible shape economically. Remember when “Canada [...]