Many public sector marketers and communicators are very reliant on POR (public opinion research). Many marketing and communication decisions are based on this type of research. But what happens when POR become unreliable? What alternatives do marketers and communicators have to POR? Have we become too addicted to POR?
Now we recently witnessed polling inaccuracies in elections in BC. Alberta, and most recently in Ontario, also we have seen some significant inaccurate polls in the USA.
IAN McGUGAN points out in [...]
It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government. Many citizens are starting to wonder what is going on. We have had F35 Fighter Jet Scandal, CFIA Scandal (tainted meat), Canadian Senate expenses scandal and the list goes on. I don’t plan to focus on the scandals themselves but look at it from a communications marketing perspective.
How do communications and marketing functions operate when every [...]