It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government. Many citizens are starting to wonder what is going on. We have had F35 Fighter Jet Scandal, CFIA Scandal (tainted meat), Canadian Senate expenses scandal and the list goes on. I don’t plan to focus on the scandals themselves but look at it from a communications marketing perspective.
How do communications and marketing functions operate when every [...]
It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why would you continually invest in a communications endeavour that is hurting your brand? I simply don’t get it.
The feds says its Economic Action Plan “is working for Canadians,” but costly ads reminding voters of that aren’t working at all – at least not [...]
This is the third in a series of blogs on why Political Parties should have Marketers run their campaign. My last blog on this topic is Why Political Parties should have Marketers run their Campaigns Part 2: The US election
First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with public sector organizations.
My key point in [...]
Recent polls are indicating that Canadians may be growing weary of, even hostile to, all those Economic Action Plan ads being run by the federal government for the last four years.
Eight polls the Finance Department commissioned between 2009 and 2012 suggest the TV, radio, print and Internet ads are starting to fizzle, and annoying some people. The most-recently released survey has respondents calling the material “propaganda” and a “waste of money,” while fewer people than ever are taking any [...]