Category Archives: Political Marketing

Implications of Political Parties being run by Marketers

In 2011 I wrote a blog Political Parties should have Marketers run their Campaigns. Subsequently, I wrote two more blogs on this topic Why Political Parties should have Marketers run their Campaigns Part 2: The US election and Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election.

Well little did I know that political parties are using marketing techniques in a very major way to run their campaigns, and I am not [...]

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Has federal government communications and marketing become too politicised?

It seems that every day in the past year we hear about government scandals in Canada. It is happening at all levels of government.  Many citizens are starting to wonder what is going on. We have had F35 Fighter Jet Scandal, CFIA Scandal (tainted meat), Canadian Senate expenses scandal and the list goes on. I don’t plan to focus on the scandals themselves but look at it from a communications marketing perspective.

How do communications and marketing functions operate when every [...]

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Why would you run a government ad campaign that is a bust?

 

It is a total mystery to those who work in the public sector marketing field why the government insists on running an ad campaign that has reach its “best before date” and clearly is not working. Why would you continually invest in a communications endeavour that is hurting your brand? I simply don’t get it.

The feds says its Economic Action Plan “is working for Canadians,” but costly ads reminding voters of that aren’t working at all – at least not [...]

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Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election

This is the third in a series of blogs on why Political Parties should have Marketers run their campaign.  My last blog on this topic is Why Political Parties should have Marketers run their Campaigns Part 2: The US election

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with public sector organizations.

My key point in [...]

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