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Category Archives: Public Sector & Government Marketing
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
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Why the Canadian Government is Stuck in the Mud
In a recent post I pointed out that one of the big questions discussed in the public sector these days is should government be run like a business. As James Ferabee points out in his article Can Government Services Be Run Like a Business? There is a whopping difference between the overall mission and mandate of a government service provider and any private business.
On March 5th, Donald J. Savoie published an op-ed in the Citizen in which [...]
Canadians Weary of Economic Action Plan ads
Recent polls are indicating that Canadians may be growing weary of, even hostile to, all those Economic Action Plan ads being run by the federal government for the last four years.
Eight polls the Finance Department commissioned between 2009 and 2012 suggest the TV, radio, print and Internet ads are starting to fizzle, and annoying some people. The most-recently released survey has respondents calling the material “propaganda” and a “waste of money,” while fewer people than ever are taking any [...]
Can Government Run like a Business?
One of the big questions discussed in the public sector these days is should government be run like a business. In addition, we have seen many examples of business men and women running for office suggesting that they can improve government by running government like a business. Based on past experience, business people who want to run government like a business usually fail because government is not a business with a bottom line.
Now, no one would ever question that government [...]
Categories: Public Sector & Government Marketing
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