Category Archives: Public Sector & Government Marketing

Mistakes to Avoid in Social Marketing (Behaviour Change)

I was recently asked to give a presentation in Toronto to the Canadian Partnership for Responsible Gambling’s (CPRG) symposium, “Social Marketing for Responsible Gambling: Leading the Way to Behavioural Change”. The two-day symposium was organized by member organizations of the Canadian Partnership for Responsible Gambling .

My presentation at the conference was on mistakes I see organizations make when trying to develop and/or implement a social marketing strategy. As a managing partner and senior consultant at the Centre of Excellence for […]

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Marketers Need Communications and Communicators Need Marketing

 

From time to time, practitioners in the field of marketing and communications get into a debate about the differences between marketing and communications and more importantly, about which takes prominence in an organization. First, let’s look at terminology. In order to clarify things, the term communications is somewhat of a misnomer. The field of endeavour is actually called “public relations” but a number of years ago, public relations became somewhat pejorative and fell out of favour. As a result, public […]

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How I Became a Marketing Change Agent in the Public Service

I thought it might be interesting to some of my readers who presently work in a public sector organization to learn how I defeated the dragon called bureaucracy and what I did to slay the dragon by becoming a change agent in my years as a Marketing Director in the Federal Government.

Background

Before joining the federal government I spent over ten years in the private sector and was recruited to work in Ottawa by a former colleague from the private […]

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