Employer Branding: Putting Money in the “Trust Bank”

Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their employer reputation.

“Employer branding” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If organizations can’t attract, engage, and retain the right talent, they’re unlikely to achieve their goals and objectives. Continue reading “Employer Branding: Putting Money in the “Trust Bank””

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Marketing Workbooks for Public Sector & Non-Profit Marketers & Communicators

These two workbooks are  ideal for marketers and communicators working for government departments/agencies, non-profit/volunteer organizations, associations and social enterprises who are responsible for:

  • Marketing programs, products, programs and/or services
  • Social marketing, community outreach and public education programs

 

Continue reading “Marketing Workbooks for Public Sector & Non-Profit Marketers & Communicators”

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