Category Archives: Public Sector & Government Marketing

Reflections on MARCOM 2014

Another great year for MARCOM 2014… “Canada’s premiere educational forum for public and not-for-profit sector marketers and communicators”. Great speakers and trade show; great venue at the Ottawa Convention Centre and this year’s food was the best ever. No question that my colleague Claire Mills and the advisory committee, volunteers and sponsors did a great job in organizing and running the event.

The forum Keynote, Mitch Joel, President of Twist Image, was terrific as usual. This year he discussed five [...]

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Does Inaccurate Political Polling Have Implications for Marketers and Communicators?

Many public sector marketers and communicators are very reliant on POR (public opinion research). Many marketing and communication decisions are based on this type of research. But what happens when POR become unreliable? What alternatives do marketers and communicators have to POR? Have we become too addicted to POR?

Now we recently witnessed polling inaccuracies in elections in BC. Alberta, and most recently in Ontario, also we have seen some significant inaccurate polls in the USA.

IAN McGUGAN points out in [...]

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Branding and Stakeholder Engagement – the Missing Links in Government Strategic Communications and Marketing

This blog was written by:

Jim Mintz, CEPSM and Kathleen Connelly, Intersol Group Ltd.

 

The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw 

 

The major challenge facing public sector organizations today is that they have great difficulty getting their message out. More important, many can’t seem to get their messages to resonate with their diverse target audiences, including internal and external audiences, stakeholders etc. Most communication and marketing approaches generate some awareness but not much else.  [...]

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Importance of properly briefing your Marketing and Communications supplier

One of the biggest challenges for public sector and non-profit marketers is how to brief an advertising agency or a marketing and/or communications supplier. How well you brief determines what you get back. The communications or marketing supplier is only as good as the briefing they get from you the client.

Do all great marketing and communication campaigns come from great briefs? No. But the chances of getting good if not great work are increased significantly by a proper briefing into [...]

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