Category Archives: Public Sector & Government Marketing

Museums need Marketing

A number of years ago I was having dinner with Northwestern Marketing Professor Philip Kotler and he mentioned to me that he was working on a book on Museum Marketing with his brother Neil (Neil G. Kotler is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution.) The book which has had two editions is an excellent resource for Museums. See: Museum Marketing and Strategy: Designing […]

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British Columbia Ministry of Health: Taking a Leadership Role in Social Marketing

In September 2014, I had the opportunity to work with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia.

The sessions included presentations from experts on social marketing and behaviour change, branding and the latest trends in marketing and engagement.  Participants also heard about the Healthy Families BC policy framework and the Ministry of Health’s mandate to support a […]

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Why the TOWS Matrix is important to Public Sector Marketers

As someone who teaches marketing I am always surprised that most of the participants at my courses and seminars are very familiar with a SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats.) For those who are not familiar with the SWOT analysis – it helps organizations  identify strengths and weaknesses predominantly based on internal factors. Opportunities and threats usually arise from an external environment.

However, very rarely do I find participants who are familiar with SWOT employ  the SWOT/TOWS […]

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Federal Government Advertising Losing Credibility

Last year I wrote a blog “Has federal government communications and marketing become too politicized?”  In the blog I pointed out that the application of strategic communications has shifted focus from substance to image, from information to promotion, and from policy to communications. While it is legitimate for governments to communicate with citizens and it is not unusual for them to want to persuade those citizens, the question becomes when and where to draw the line.

Now an independent public […]

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