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Category Archives: Public Sector & Government Marketing
Guide to briefing a Marketing Research Supplier for a Social Marketing Campaign
Over the years I have often heard marketing research suppliers tell me that their clients are rarely prepared for a briefing on their social marketing research study. This leads to poor results and worst wasting social marketing dollars. As a result I am posting a section of my Social Marketing Workbook (designed to provide users with an end-to-end planning tool that lays the groundwork for a successful social marketing program. For more information on the workbook go to [...]
Within Reach Articles
Integrated Marketing Communications: A Holistic Approach to Government Communications
Jim Mintz was formerly the Director of Marketing and Corporate Communications at Health Canada and has over 30 years of experience in marketing and advertising in both the Public and Private Sector. He is presently Director of the Centre of Excellence for Public Sector Marketing. The Centre’s mandate is to deliver fully bilingual strategic marketing solutions, designed to meet the unique needs & challenges of governments, associations and non-profit organization.
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Using Social Marketing to Increase Occupational Health and Safety
Final Report to WorkSafe BC
Principal Investigator: Dr. Anne M. Lavack, University of Regina
Co-Investigators:
Dr. Michael D. Basil, University of Lethbridge
Dr. Debra Z. Basil, University of Lethbridge
Dr. Sameer Deshpande, University of Lethbridge
Additional Author:
Mr. James H. Mintz, Centre of Excellence for Public Sector Marketing
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