Category Archives: Public Sector & Government Marketing

Centre of Excellence for Public Sector Marketing launches Guide to Branding in the Public and Not-for-Profit Sectors

A number of years ago  the Centre of Excellence for Public Sector Marketing  had the opportunity to work on a number of  branding projects for the public and non profit sectors and  realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]

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The Case for Marketing in the Municipal Sector

Here is an article I recently published with my colleague Bernie Colterman on Municipal Marketing , I thought I would share it with my readers of this blog.

Destigmatizing Public Sector Marketing

Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there […]

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Calling all Public Sector Marketers… If you are not using social media marketing strategies you are seriously out of date

 

A recent article in ADAge should open the eyes of those of you have not moved into the social media area

Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself.

“There are still a lot of marketers out there buying their media when they could earn it, and earn it a lot less expensively. “

While overall spending on marketing […]

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Common Sense Communications Revisited

 

As promised I will keep providing my blogging audience with advice and information on my new concept which I termed Common Sense Communications.

So here are a few snippets

Do the American automobile manufacturers have any PR people working for them. Who in their right mind would come to government to ask for a handout in a corporate jet. Have they ever heard of the term “optics”.

Does the Pope have any Communications experts. Imagine a Pope allowing a member of their church… […]

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