Category Archives: Public Sector & Government Marketing

Guide to COMMON SENSE COMMUNICATIONS for Government Communicators


“Common Sense ain’ t common”

Will Rogers


OK! OK! I give up. For many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in the communications business.

Sometimes the result is a poor ineffective communications initiative that has little impact but [...]


Take the Marketing Test! You Know You Are A Marketing Driven Organization When…

Have you mastered the latest marketing tools and techniques to meet the challenges you face?

Have you developed a marketing plan for your organization, your products, your programs, your services?

Are you staying ahead by anticipating the changing landscape and developing the newest marketing strategies to move your organization to the next level?

–Take the Marketing “Vital Signs” test and check your organizations vital signs

Marketing “Vital Signs” Test

You Know You Are A Marketing Driven Organization When…

□ You do not use [...]


Marketing versus Communications

From time to time practioners in the field of marketing and communication are at lager heads and confusion reigns so the following may be helpful.

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. (Chartered Institute of Marketing)

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (American Marketing Association)

Public relations is a strategic [...]


The need for integrated marketing communications in public sector marketing

Here are excerpts from an article I recently wrote for a federal government newsletter called “Within Reach” on the need for Integrated marketing Communications.

The article is entitled “Integrated Marketing Communications: A Holistic Approach to Government Communications”

Over the past few years I have noticed both as a consultant working with government clients and as a professor teaching students who attend our Professional Certificate Programs at Carleton’s Sprott School of Business, that there is an inclination on the part of public [...]