Category Archives: Public Sector & Government Marketing

Common Sense Communications Revisited

 

As promised I will keep providing my blogging audience with advice and information on my new concept which I termed Common Sense Communications.

So here are a few snippets

Do the American automobile manufacturers have any PR people working for them. Who in their right mind would come to government to ask for a handout in a corporate jet. Have they ever heard of the term “optics”.

Does the Pope have any Communications experts. Imagine a Pope allowing a member of their church… […]

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Calling all public sector marketers and communicators: Get knowledgeable about web 2.0 or you will become a dinosaur

Just read a terrific report called

Change your world or the world will change youThe future of collaborative government and Web 2.0

by Deloiite

The authors suggest that “in today’s tech-savvy world demands tech-savvy government. Increasingly connected citizensand stakeholders are asking governments to deliver services more rapidly and efficiently. Yet the public service bureaucracies that form the governmental backbone often take a conservativeapproach to adopting the latest Internet-based technologies to accelerate service delivery.”

They point out that “by relying on older, […]

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Guide to COMMON SENSE COMMUNICATIONS for Government Communicators (Part 2)

 

I am back after a few very busy weeks and I thought I would continue with my series on Common Sense Communications.

As I mentioned last blog, for many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in […]

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Guide to COMMON SENSE COMMUNICATIONS for Government Communicators

 

“Common Sense ain’ t common”

Will Rogers

 

OK! OK! I give up. For many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in the communications business.

Sometimes the result is a poor ineffective communications initiative that has little impact but […]

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