Category Archives: Public Sector & Government Marketing

Calling all public sector marketers and communicators: Get knowledgeable about web 2.0 or you will become a dinosaur

Just read a terrific report called

Change your world or the world will change youThe future of collaborative government and Web 2.0

by Deloiite

The authors suggest that “in today’s tech-savvy world demands tech-savvy government. Increasingly connected citizensand stakeholders are asking governments to deliver services more rapidly and efficiently. Yet the public service bureaucracies that form the governmental backbone often take a conservativeapproach to adopting the latest Internet-based technologies to accelerate service delivery.”

They point out that “by relying on older, [...]

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Guide to COMMON SENSE COMMUNICATIONS for Government Communicators (Part 2)

 

I am back after a few very busy weeks and I thought I would continue with my series on Common Sense Communications.

As I mentioned last blog, for many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in [...]

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Guide to COMMON SENSE COMMUNICATIONS for Government Communicators

 

“Common Sense ain’ t common”

Will Rogers

 

OK! OK! I give up. For many years I have counselled colleagues and clients in the Public Sector to adopt a marketing approach to their communications. The response I usually receive is, we are not doing marketing but communications. Or government is not in the marketing business, that’s the domain of the private sector , we are in the communications business.

Sometimes the result is a poor ineffective communications initiative that has little impact but [...]

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Take the Marketing Test! You Know You Are A Marketing Driven Organization When…

Have you mastered the latest marketing tools and techniques to meet the challenges you face?

Have you developed a marketing plan for your organization, your products, your programs, your services?

Are you staying ahead by anticipating the changing landscape and developing the newest marketing strategies to move your organization to the next level?

–Take the Marketing “Vital Signs” test and check your organizations vital signs

Marketing “Vital Signs” Test

You Know You Are A Marketing Driven Organization When…

□ You do not use [...]

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