Here is an article I recently published with my colleague Bernie Colterman on Municipal Marketing , I thought I would share it with my readers of this blog.
Destigmatizing Public Sector Marketing
Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there […]
As promised I will keep providing my blogging audience with advice and information on my new concept which I termed Common Sense Communications.
So here are a few snippets
Do the American automobile manufacturers have any PR people working for them. Who in their right mind would come to government to ask for a handout in a corporate jet. Have they ever heard of the term “optics”.
Does the Pope have any Communications experts. Imagine a Pope allowing a member of their church… […]