As a Canadian who is in the public sector marketing business , I have paid close attention to what is happening in the USA recently. I am quite concerned by the perception of many Americans about their government and its capability of delivering programs and services to the American public.
As Andrew Cohen points out in yesterday’s Ottawa Citizen
“The political atmosphere in Washington has become unhinged. Just look at the hysteria unleashed by the president’s health care reform. […]
Edwin Coyer asks in his article Branding in Public: Waste of Money“ Does branding deliver real information or is it a needless expense?
I reviewed the opinions of a few experts in the field to get a better handle on this issue. Hope you find the following informative.
As markets become more competitive, and clients become more demanding, organizations must work harder to secure their fundamental relationships. Building distinctive relationships with their clients and stakeholders is what branding is about, whatever […]