A number of years ago the Centre of Excellence for Public Sector Marketing had the opportunity to work on a number of branding projects for the public and non profit sectors and realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]
Here is an article I recently published with my colleague Bernie Colterman on Municipal Marketing , I thought I would share it with my readers of this blog.
Destigmatizing Public Sector Marketing
Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there […]