Category Archives: Public Sector & Government Marketing

Atlantic Canada Marketing AND Communications Professional Development Program

Halifax, Nova Scotia, March 22-31, 2010

The Centre for Excellence in Communications (CEC) and The Centre for Excellence in Public Sector Marketing (CEPSM), Ottawa, in association with Catapult Media, Halifax, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the

Atlantic Canada Marketing and Communications Professional Development Program, Halifax, Nova Scotia, March 22-31, 2010.

WHY ATTEND?

The Atlantic Canada Marketing and Communications Professional Development Program is an opportunity for […]

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Beware of Sponsorships with Celebrities if you work in the Public or Non-profit Sector

The most recent fiasco with Tiger Woods reminds me of some of my experiences with celebrity endorsers when I ran the marketing and corporate communications operation at Health Canada.

First a bit about Tiger. As Ken Gray points out in his recent piece in the Ottawa Citizen.

“Tiger Woods is probably the greatest athlete of our time. He even bridges ethnicity i.e. a black man with Asian roots who dominates the white middle-aged realm of the fairway. He is the Martin […]

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CEPSM offers 3-Step Social Marketing Consultation for under $5,000.

During these tough economic times for public and non profit sector organizations  the Centre of Excellence for Public Sector Marketing (CEPSM) has decided to offer a special consulting opportunity for those who require social marketing expertise but  can not afford the prices of high priced consultants. We do this because our Centre is committed  “To advance the marketing discipline in the public sector”.

We are offering our 3-Step Social Marketing Consultation for under $5,000.

We are  now offering  both nonprofit […]

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Are Health Communicators getting a “Bad Rap” on H1N1

Sometimes I wonder if public sector health marketers are being made to look like a bunch of incompetents ( “keystone cops “). H1N1 communications, at least in Canada, has been an unmitigated disaster and the big question mark is why is this happening? Many of the public health communicators I have had the opportunity to work with over 25 years are the best communicators you will ever meet. They are extremely professional, very experienced and are excellent communicators. Add to […]

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