Edwin Coyer asks in his article Branding in Public: Waste of Money“ Does branding deliver real information or is it a needless expense?
I reviewed the opinions of a few experts in the field to get a better handle on this issue. Hope you find the following informative.
As markets become more competitive, and clients become more demanding, organizations must work harder to secure their fundamental relationships. Building distinctive relationships with their clients and stakeholders is what branding is about, whatever […]
A number of years ago the Centre of Excellence for Public Sector Marketing had the opportunity to work on a number of branding projects for the public and non profit sectors and realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]