Category Archives: Public Sector & Government Marketing

The Public Sector … Differences between Americans and Canadians

As a Canadian who is in the public sector marketing business , I have paid close attention to what is happening in the USA recently. I am quite concerned by the perception of many Americans about their government and its capability of delivering programs and services to the American public.

As Andrew Cohen points out in yesterday’s Ottawa Citizen

“The political atmosphere in Washington has become unhinged. Just look at the hysteria unleashed by the president’s health care reform. […]

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Web 2.0 revolution is turning public sector marketing landscape upside down

We now live in an era where the communications and marketing landscape has been completely turned upside down in both the public, non profit and private sectors. Organizations  do not have  full control of their messages/brands. The whole Web 2.0 revolution has resulted in the democratization of the web. More important it has changed marketing and communication in ways that in my  wildest imagination I never dreamed could happen .

Its impact is enormous and will have major impact on how […]

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Branding: Is it Appropriate for the Public and Nonprofit Sectors?

Edwin Coyer asks in his article Branding in Public: Waste of Money“ Does branding deliver real information or is it a needless expense?

I reviewed the opinions of a few experts in the field to get a better handle on this issue. Hope you find the following informative.

As markets become more competitive, and clients become more demanding, organizations must work harder to secure their fundamental relationships. Building distinctive relationships with their clients and stakeholders is what branding is about, whatever […]

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Calling all non profits and public sector marketers… check out Twitter

If you not heard about Twitter , YOU HAVE PROBABLY HIDING IN A CAVE OR WORK FOR A GOVERNMENT ORGANIZATION DOES NOT ALLOW THEIR EMPLOYEES ACCESS TO SOCIAL MEDIA. So let me help you with some information.  Twitter is one of the fast growing online platforms that is being used for marketing and communications.  It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective.

Like much of […]

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