Category Archives: Public Sector & Government Marketing

Calling all non profits and public sector marketers… check out Twitter

If you not heard about Twitter , YOU HAVE PROBABLY HIDING IN A CAVE OR WORK FOR A GOVERNMENT ORGANIZATION DOES NOT ALLOW THEIR EMPLOYEES ACCESS TO SOCIAL MEDIA. So let me help you with some information.  Twitter is one of the fast growing online platforms that is being used for marketing and communications.  It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective.

Like much of […]

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Recommended Books for Public Sector/Government and Social Marketers

 

At the Centre we are constantly asked which books to use to improve your knowledge in public sector and social marketing .

There are a lot of good books out there but the two books we at the Centre of Excellence for Public Sector Marketing recommend most are authored by Philip Kotler and Nancy Lee.

Marketing in the Public Sector: A Roadmap for Improved Performance

 

Marketing in the Public Sector is a groundbreaking book written for those who work […]

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Centre of Excellence for Public Sector Marketing launches Guide to Branding in the Public and Not-for-Profit Sectors

A number of years ago  the Centre of Excellence for Public Sector Marketing  had the opportunity to work on a number of  branding projects for the public and non profit sectors and  realized that there are very few resources for practitioners on how to develop a branding program for these two sectors. We developed a 29 page Guide to Branding in the Public and Not-For-Profit Sectors. At this point we have not included any case studies as we hope to […]

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The Case for Marketing in the Municipal Sector

Here is an article I recently published with my colleague Bernie Colterman on Municipal Marketing , I thought I would share it with my readers of this blog.

Destigmatizing Public Sector Marketing

Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there […]

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