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Category Archives: Public Sector & Government Marketing
Tension and Competition between Marketing and Communications
From time to time practioners in the field of Marketing and Communications get into a debate about the differences and more importantly which takes prominence in an organization. First in order to clarify things, the term Communications is somewhat of a misnomer. The field of endeavor is actually called Public Relations but during the eighties Public Relations became somewhat pejorative and fell out of favour and public relations organizations especially in government and nonprofit sector started calling what [...]
Alberta is becoming a hotbed for public sector marketing
Looks like Alberta with its oil wealth is now funding public sector campaigns. One is for healthy living and the other for a tourism campaign to visit Fort McMurray of all places.
Here is an interesting approach to a healthy living campaign .
Alberta Gov’t begins a movement
The Alberta government has launched a $2 million public education campaign that uses black humour to encourage young Albertans to live a healthier, more active lifestyle.
The multimedia “Create [...]
Governments speak from both sides of their Mouth
One of the things that always has always bothered me is that the same government who is out there beating the drums trying to get you to come to their casinos or buy lottery tickets, go to their race tracks etc. are the same guys who tell you to gamble responsibly.
