Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their employer reputation.
“Employer branding” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If organizations can’t attract, engage, and retain the right talent, they’re unlikely to achieve their goals and objectives. Continue reading “Employer Branding: Putting Money in the “Trust Bank””
As I pointed out in my post a few years ago, one of the big questions discussed in the public-sector, is should government be run like a business? In addition, we have seen many examples of business people running for office suggesting that they can improve government by running it like a business.
Continue reading “Should Government be run like a Business?”
These two workbooks are ideal for marketers and communicators working for government departments/agencies, non-profit/volunteer organizations, associations and social enterprises who are responsible for:
- Marketing programs, products, programs and/or services
- Social marketing, community outreach and public education programs
Continue reading “Marketing Workbooks for Public Sector & Non-Profit Marketers & Communicators”