-
Subscribe
Stay connected through RSS or Email updates.
Category Archives: Public Sector & Government Marketing
Ten Commandments of Social Marketing
By: Jim Mintz Director, Centre of Excellence for Public Sector Marketing
Read Article Summary
SUMMARY_Ten Commandments of Social Marketing
Read Full Article
Social Marketing… a Powerful Process for Influencing and Changing Behavior
Published in the National Association of Government Communicators web site a national not-for-profit professional network of federal, state and local government employees in the USA who disseminate information within and outside government.
Social marketing was “born” as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors.
Social marketing is a planned process for influencing change. It is a modified [...]
How to Write a Creative and Marketing Research Brief for Social Marketing
Published by Jim Mintz. Managing Partner Centre of Excellence for Public Sector Marketing
The creative brief is one of the most important elements in implementing a social marketing campaign. A creative brief is like a road map. A good brief leads to imaginative and persuasive communications. A bad brief starts you off in the wrong direction. If you are thinking that you don’t have time to write a brief… remember that working from verbal input, without a written brief, is how public sector and nonprofit organizations waste time [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingPublications & ArticlesSocial Marketing (Behaviour Change)
Share/Bookmark 
