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Category Archives: Publications & Articles
Compilation of Social Media Stats (USA and Canada) for Marketers 2011
On her social-media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. Each quarter, she cherry-picks the most relevant for marketers.
1. eMarketer estimates there will be nearly 21 million Twitter users in the U.S. by the end of this year, and a sizable minority of those will use the service at least in part to follow brands. (eMarketer)
2. Forty percent of bloggers consider themselves professionals. (MediaBistro/State of the Blogosphere 2011)
3. There are [...]
Amateur Hour is over! It is time to get Serious about Social Media
For those who read my blogs you know that I feel very strongly that those organizations that are in the marketing and communications business and have not developed a social media and digital engagement strategy will be “left out in the cold”
These days, having a social media presence – and knowing how to properly use it is [...]
Guide to briefing a Marketing Research Supplier for a Social Marketing Campaign
Over the years I have often heard marketing research suppliers tell me that their clients are rarely prepared for a briefing on their social marketing research study. This leads to poor results and worst wasting social marketing dollars. As a result I am posting a section of my Social Marketing Workbook (designed to provide users with an end-to-end planning tool that lays the groundwork for a successful social marketing program. For more information on the workbook go to [...]
