Category Archives: Publications & Articles

United Airlines Commits Brand Suicide

As a marketing professional and teacher, I have always focused on the importance of customer service in my consulting, teaching and as a practitioner. Now there is no question airlines have the reputation for not caring for their customers. On a personal note, there was a time when I really enjoyed flying but now I hate it and do everything to avoid flying unless I really have to.

United Airlines dragging that poor guy off a flight last week, takes the […]

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Upcoming Events: Centre of Excellence for Public Sector

1. World Social Marketing Conference

The Centre of Excellence for Public Sector Marketing is delighted to be involved with the World Social Marketing Conference, which will take place in Toronto, Canada from April 21-23, 2013.

The conference attracts participants from many countries and you will get the opportunity to meet social marketers from Australia, Africa, Asia, Europe, South and North America. This is a tremendous opportunity to learn from social marketers around the world and most important the […]

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Is Marketing Dead?

“Business has only two basic functions-marketing and innovation.”

Peter Drucker, management consultant and author

 

A recent controversial article by Bill Lee in the Harvard Business Review proposes that traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Yes dead as a doornail.

Lee states that many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm.

His evidence:

Buyers are no longer paying much attention. Several studies have confirmed that in the […]

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Participate in an Online Survey about Social Media

Participate in an online study about Web 2.0 and social media conducted on behalf of a PhD student at the Centre for Health Initiatives in the University of Wollongong.  The survey should take about 15 minutes to complete and you will be offered the opportunity to win an Ipad for your participation.

There is no known risk in taking part.  We are specifically looking for participants residing in Australia, Canada, and the United Kingdom over the age of 18 years. 

Typical questions […]

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