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Published in Public Sector Digest
By: Jim Mintz and Bernie Colterman
Destigmatizing Public Sector Marketing
Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there is a need for increased efficiency, accountability and transparency in the processes used to deliver these initiatives. Many government [...]