Enhancing Occupational Health and Safety in Young Workers: The Role of Social Marketing

Published in International Journal of Nonprofit and Voluntary Sector Marketing

Published online in Wiley InterScience (www.interscience.wiley.com)

Anne M. Lavack, Faculty of Business Administration, University of Regina, Canada

Sherry L. Magnuson, Graduate School of Public Policy, University of Regina, Canada

Sameer Deshpande, Debra Z. Basil, Michael D. Basil, Faculty of Management, University of Lethbridge, Canada

James (Jim) H. Mintz, Center of Excellence for Public Sector Marketing, Canada

  • Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited
  • A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates
  • A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
  • Directing more attention towards the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injuries.

Social marketing is just begining to be embraced in the area of occupational health and safety (OHS). While the literature on OHS includes extensive coverage of general work injury rates and trends, workplace safety cultures and climates, and new and emerging OHS strategies, there is relatively little in the literature about the role of social marketing in reducing workplace injury and the effectiveness of social marketing initiatives to address and reduce occupational injuries. The literature on the use and effectiveness of social marketing to enhance OHS for young workers (age 15-24), who sugger work-related injury at a much higher rate than older workers, is similarly limited in scope. Therefore, the goal of this paper is to examine the role of social marketing in improving workplace safety for young workers, and provide guidance for implementing such social marketing campaigns.

Read Full Article

Enhancing Occupational Health and safety in Young Workers: The Role of Social Marketing

Share

The Case for Marketing in the Public Sector

Published in Optimum Online: The Journal of Public Sector Management. Vol 36, Issue 4, December 2006, Page 40

James H. Mintz, Managing Partner, Center of Excellence for Public Sector Marketing

Doug Church, Partner, Phase 5

Bernie Colterman, Managing Partner, Center of Excellence for Public Sector Marketing

Marketing has been a fundamental practice in business for many years and has its roots there. While marketing remains a major management function in business, a new study by the Centre of Excellence for Public Sector Marketing and Phase 5 on the State of Marketing in the Public and Non-Profit Sectors demonstrates that government organizations are only beginning to recognize the contribution that strategic marketing management can make to the performance of their organizations, programs and services.

See full report and study

Read Full Article

The Case for Marketing in the Public Sector

Share

Government Sector Fairs Poorly in Adoption of Marketing Best Practices

Published in Canadian Government Executive

James (jim) H. Mintz, Managing Partner, Center of Excellence for Public Sector Marketing

Bernie Colterman, Managing Partner, Center of Excellence for Public Sector Marketing

Doug Church, Partner, Phase 5

Marketing has been a fundamental practice in business for many years. While marketing remains a major management function in business, it is now being used, albeit with varying degrees of success, in government.  With governments, crown corporations/agencies and other public institutions spending significant dollars delivering programs and services, there is a need for increased efficiency, accountability and responsiveness. With the shift of the public sector to more of a managerial, business-like approach, the adoption of marketing practices can serve as a key component in strengthening accountability in government operations.

Read Full Article

Government Sector Fairs Poorly in Adoption of Marketing Best Practices

Share