Category Archives: Publications & Articles

Marketing Articles Available on Public Sector and Non Profit Marketing

 

 The following are articles available on our site www.publicsectormarketing.ca

1 Using Social Marketing to Improve Workplace Safety: A Qualitative Analysis

A Qualitative Analysis1 Anne M. Lavack, University of Regina Sherry Magnuson, University of Regina Sameer Deshpande, University of Lethbridge Debra Z. Basil, University of Lethbridge James H. Mintz, Centre of Excellence for Public Sector Marketing Michael D. Basil, University of Lethbridge

2.  It’s Time to Become More Marketing‐Oriented Marketing for Associations

By Jim Mintz

Association™ magazine is the official publication of [...]

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Announcements from the Centre of Excellence for Public Sector Marketing!

First we just redesigned our site. Check it out here!
For the fourth year we are running, in conjunction with our partner the Sprott School of Business, “The Professional Certificate in Public Sector and Non-Profit Marketing and for the second year “The Executive Certificate in Public Sector Marketing Leadership”

Both programs cover the fundamentals of public sector and non-profit marketing and are designed to be intensive and rigorous, respecting that your time away from [...]

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Slow off the mark rebate program gives public service a bad reputation

Rebates for fuel-efficient vehicles not yet paid (CTV.ca News Staff).

Despite promising rebates for fuel-efficient cars and trucks, the federal government is yet to pay buyers of 2006 and 2007 models that qualify. The ecoAuto fee bate program, launched in March by the Conservatives, offers rebates of up to $2,000. It also places a maximum levy of $4,000 on gas-guzzling vehicles.

The delay in getting the rebates out is angering customers, associations representing major automakers in Canada say in a letter [...]

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