The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and inspiring examples of hard work paying off.
Broadcast and Social Media Coverage
With a diverse slate of 11,000 athletes, wall-to-wall coverage, live commentary, and the often jarring peek into the minds of viewers around the world that social media offers, the Olympics are truly one of the great broadcasting events
During the two weeks of the Olympics I […]
Lisa Watson and Anne M. Levack, University of Regina, Saskatchewan
Christina Rudin-Brown and Peter Burns, Transport Canada, Ottawa
James H. Mintz, Center of Excellence for Public Sector Marketing, Ottawa
The message content of automotive advertising was examined to determine whether automotive advertising is meeting the needs of it’s stakeholders, and whether there is a need for it to become more highly regularted. A content analysis of 200 Canadian television and print advertisements revealed that 18 percent of ads demonstrate unsafe or aggresive driving, […]