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Category Archives: Social Marketing (Behaviour Change)
The Biggest Mistake I ever made in Social Marketing
Question Time with “The Gurus” – “The Biggest Mistake I Ever Made…” Leading social marketers discuss their biggest social marketing mistakes and how you can learn from them. Followed by an interactive Q&A session.
Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada
Professor Alan Andreasen, Professor of Marketing, Georgetown University, USA
Nancy Lee, Social Marketing Services Inc., USA
Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associate
Here is the keynote panel presentation I made at the World Social Marketing Conference in Toronto [...]
“It’s about marketing; no it’s about the social”
This is my presentation from the World Social Marketing Conference in Toronto on April 22, 2013.
The Big Debate – “It’s about marketing; no it’s about the social”
Speaking for “marketing” -
Nancy Lee, Social Marketing Services Inc., USA
Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada
Speaking for “the social” -
Dr. Craig Lefebvre, Chief Maven, socialShifting
Dr. Christine Domegan, B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway
When [...]
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
Share/Bookmark Is it time for Social Marketers to get involved in the Gun Debate?
As I mentioned in my blog a few weeks ago I have been an advocate against guns for as long as I can remember. Maybe it is a Canadian thing, although many Canadians own guns. I am not against freedom of choice; I abhor most types of censorship and am not a big fan of government regulations. However, as a social marketer I do believe there are some issues worth fighting for. It seems that almost every week I [...]
