Category Archives: Social Marketing (Behaviour Change)

Why Branding is so important to Social Marketing

Branding in a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we […]

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Federal Government Advertising Losing Credibility

Last year I wrote a blog “Has federal government communications and marketing become too politicized?”  In the blog I pointed out that the application of strategic communications has shifted focus from substance to image, from information to promotion, and from policy to communications. While it is legitimate for governments to communicate with citizens and it is not unusual for them to want to persuade those citizens, the question becomes when and where to draw the line.

Now an independent public […]

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Branding … an important function of social marketing for behaviour change

Branding a business organization is pervasive and fairly easy to understand and recognize. However, branding in social marketing is not as common but becoming more popular as it is very effective in creating visibility and ensures memorability.
“Nonprofits and government agencies are generally several steps behind the commercial sector in applying marketing concepts. Branding is a word that is thrown around a lot by marketers of all stripes without a complete understanding of what it actually means. We know we want […]

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It’s time to run campaigns that go beyond awareness!

Back by popular demand, Stephen Thomas Ltd and the Centre of Excellence for Public Sector Marketing (CEPSM) return with an exclusive one-day workshop in Toronto and Ottawa: Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour.

TORONTO

October 23rd, 2013
Intercontinental Hotel, Yorkville
Register: https://www.eventbrite.ca/event/4490585462

OTTAWA

November 12, 2013
RA Centre, Outaouais Room, 2451 Riverside Drive, Ottawa
Register: http://cepsm.ca/products-page/categories/beyond-awareness-creating-social-marketing-campaigns-that-change-attitudes-and-behaviour-2/

Awareness, awareness, awareness are you getting tired of hearing that word, don’t you want to move to something more substantial like changing people’s attitudes […]

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