Category Archives: Social Marketing (Behaviour Change)

Help build the new Social Marketing Association of North America (SMANA)

I am excited to officially announce the creation of the Social Marketing Association of North America (SMANA). SMANA is a professional membership organization, similar to regional associations in Europe and Australia and affiliated with the International Social Marketing Association (iSMA), but serving the professional needs of social marketers in Canada, Central America , the Caribbean, and the United States.

Over the last year a small group of social marketers and behavior change agents created SMANA’s value proposition, wrote the nonprofit bylaws […]


Mistakes to Avoid in Social Marketing (Behaviour Change)

I was recently asked to give a presentation in Toronto to the Canadian Partnership for Responsible Gambling’s (CPRG) symposium, “Social Marketing for Responsible Gambling: Leading the Way to Behavioural Change”. The two-day symposium was organized by member organizations of the Canadian Partnership for Responsible Gambling .

My presentation at the conference was on mistakes I see organizations make when trying to develop and/or implement a social marketing strategy. As a managing partner and senior consultant at the Centre of Excellence for […]


10 Tips for Changing People’s Behaviours through Social Marketing


Do not assume that presenting important and compelling facts or information will change people’s attitudes and/or behaviours

The field of social marketing has demonstrated that people are not always logical, rational, or driven by coherent internal motivations. A host of factors influence people’s actions, and knowledge of facts is just one of those factors.

Do not go for big changes initially start small and build

Social Marketers need to break down big changes into bite-sized chunks for people. Start with […]