Category Archives: Social Marketing (Behaviour Change)

10 Tips for Changing People’s Behaviours through Social Marketing

 

Do not assume that presenting important and compelling facts or information will change people’s attitudes and/or behaviours

The field of social marketing has demonstrated that people are not always logical, rational, or driven by coherent internal motivations. A host of factors influence people’s actions, and knowledge of facts is just one of those factors.

Do not go for big changes initially start small and build

Social Marketers need to break down big changes into bite-sized chunks for people. Start with […]

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B C Health Adapts CEPSM Social Marketing Workbook for British Columbia

In September 2014, I had the opportunity to work with the British Columbia Ministry of Health’s Population and Public Health Division to co-host social marketing sessions in Vancouver and Victoria to explore shared strategic approaches for social marketing and engagement across health promotion and disease/injury prevention partners in British Columbia.

We also conducted train the trainer one day workshops with social marketers across BC using our CEPSM Social Marketing Planning Workbook

I wrote a blog last year after I completed the first phase of my […]

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The Legacy of Social Marketing for Attitude and Behaviour Change

I recently read an article by Margaret Wente columnist at the Globe and Mail titled The world’s nicest, most law-abiding generation

It got me thinking about the impact that social marketers have had on society since the early 70’s. I am not suggesting that social marketers can take credit for all the changes we have seen over the past 40 years but there is no question social marketers have made a contribution in changing attitudes and behaviours and contributing to […]

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