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Category Archives: Social Media / Digital Engagement / Web 2.0
“It’s about marketing; no it’s about the social”
This is my presentation from the World Social Marketing Conference in Toronto on April 22, 2013.
The Big Debate – “It’s about marketing; no it’s about the social”
Speaking for “marketing” -
Nancy Lee, Social Marketing Services Inc., USA
Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada
Speaking for “the social” -
Dr. Craig Lefebvre, Chief Maven, socialShifting
Dr. Christine Domegan, B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway
When [...]
MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators
I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.
MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.
This year’s theme is Mission Possible: [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Case HistoriesMarketing Conferences and WorkshopsMarketing GeneralNon-Profit Marketing (charities, associations, etc.)Public Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0
Share/Bookmark CEPSM launches new In-House Training Program
In response to the growing demand for the Centre of Excellence for Public Sector Marketing (CEPSM) to bring its marketing training In-House to departments and organizations across Canada, CEPSM has prepared value-driven, cost-saving options from seminars to certificate programs. You choose the size of audience, pick a topic and agenda or have us customize one for you. There are a range of useful topics that are tailored for either the public sector or not-for-profit sector.
CEPSM’s [...]
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)Professional Certificate in Public Sector and Non-Profit MarketingPublic Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0Sponsorships and Partnerships
Share/Bookmark Is Marketing Dead?
“Business has only two basic functions-marketing and innovation.”
Peter Drucker, management consultant and author
A recent controversial article by Bill Lee in the Harvard Business Review proposes that traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Yes dead as a doornail.
Lee states that many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm.
His evidence:
Buyers are no longer paying much attention. Several studies have confirmed that in the [...]
