Category Archives: Social Media / Digital Engagement / Web 2.0

Marketing Trends and Tips for 2017

Every year I try to get a handle on what are the key trends for the coming year. In the past few weeks I reviewed several key online articles and bloggers to see what are the hot trends for 2017. I also checked for marketing tips that will help public sector and non-profit marketers make better marketing decisions in the coming year.

So here is a review of key marketing trends as well as some tips for 2017

Real-Time Marketing: […]

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Review of Marketing Predictions for The Coming Year and Beyond

The coming year will see many innovations and changes in marketing. I have recently surfed the web and checked into Marketing Prof and here are some of the key marketing predictions for the coming year and beyond.

 

When you hear the word “design,” what comes to mind? Graphic design? Websites? Print? Uber?! Uber is a logistics company that has tapped into the design world to make your life easier and make you feel special. You don’t need cash, you […]

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Keeping Pace in the World of Online Marketing and Social Media

There is no question we have moved into a new era of marketing. Online marketing  is here to stay but is constantly changing. There is no question that online is coming of age and is advancing at a rapid rate. Online marketing provides value and generates results for many organizations, and public sector and non-profit marketers that have focused more on traditional marketing techniques should not dismiss it.

So what is happening? I have read a number of articles recently and […]

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Who owns Social Media? Marketing? Communications? Other

In the past, it was quite easy for organizations to segment different types of outreach or communication into departments. Marketing and Communications in some organizations operated separately from one another; human resources, and technical support all normally operate in their own distinct branches. While overlap does occur from time to time, especially between communications and marketing, for the most part, actions and activities adhered to a set organizational structure.

But how do you classify social media? There is no question that […]

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