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Category Archives: Social Media / Digital Engagement / Web 2.0
Fishing where the Fish are… Beer Marketers using social media on Campus
Well you knew it had to happen sooner or later , the beer industry which has spent years trying to reach young Canadians and convince them to drink using traditional media is now using social media giant Facebook to market their products.. Molson’s has launched an interactive campaign for its Molson Canadian Cold Shots product, inviting post-secondary students to submit photos demonstrating their school spirit and party prowess to the Molson Canadian Nation group on Facebook. The social media site [...]
Traditional marketing and advertising tactics fail on social networks
New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.
Forester Research released the results of a study last month appropriately titled “Marketing on Social Networking Sites”. The results indicated that traditional advertising techniques and microsites were still being used to “push” messages to users of these networks. However, the return on investment from these type of campaigns remains low.
“We believe that marketing needs [...]
