Category Archives: Social Media / Digital Engagement / Web 2.0

Calling all public sector marketers and communicators: Get knowledgeable about web 2.0 or you will become a dinosaur

Just read a terrific report called

Change your world or the world will change youThe future of collaborative government and Web 2.0

by Deloiite

The authors suggest that “in today’s tech-savvy world demands tech-savvy government. Increasingly connected citizensand stakeholders are asking governments to deliver services more rapidly and efficiently. Yet the public service bureaucracies that form the governmental backbone often take a conservativeapproach to adopting the latest Internet-based technologies to accelerate service delivery.”

They point out that “by relying on older, […]


Power to the People and Facebook

I just read a Fascinating article on Face book and its impact on advocacy. First some stats:

Facebook has added 250,000 new users each day. Canadians have led the way, accounting for about eight million of the site’s nearly 60 million global users.

Michael Geist just wrote an article in the Ottawa Citizen on his experience with using Facebook as an advocacy tool and the results are nothing short of remarkable. Here is an except from his article.

“Consider the experience […]


Fishing where the Fish are… Beer Marketers using social media on Campus

Well you knew it had to happen sooner or later , the beer industry which has spent years trying to reach young Canadians and convince them to drink using traditional media is now using social media giant Facebook to market their products.. Molson’s has launched an interactive campaign for its Molson Canadian Cold Shots product, inviting post-secondary students to submit photos demonstrating their school spirit and party prowess to the Molson Canadian Nation group on Facebook. The social media site […]


Traditional marketing and advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.

Forester Research released the results of a study last month appropriately titled “Marketing on Social Networking Sites”. The results indicated that traditional advertising techniques and microsites were still being used to “push” messages to users of these networks. However, the return on investment from these type of campaigns remains low.

“We believe that marketing needs […]