Category Archives: Social Media / Digital Engagement / Web 2.0

Web 2.0 revolution is turning public sector marketing landscape upside down

We now live in an era where the communications and marketing landscape has been completely turned upside down in both the public, non profit and private sectors. Organizations  do not have  full control of their messages/brands. The whole Web 2.0 revolution has resulted in the democratization of the web. More important it has changed marketing and communication in ways that in my  wildest imagination I never dreamed could happen .

Its impact is enormous and will have major impact on how […]

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Calling all non profits and public sector marketers… check out Twitter

If you not heard about Twitter , YOU HAVE PROBABLY HIDING IN A CAVE OR WORK FOR A GOVERNMENT ORGANIZATION DOES NOT ALLOW THEIR EMPLOYEES ACCESS TO SOCIAL MEDIA. So let me help you with some information.  Twitter is one of the fast growing online platforms that is being used for marketing and communications.  It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective.

Like much of […]

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Calling all Public Sector Marketers… If you are not using social media marketing strategies you are seriously out of date

 

A recent article in ADAge should open the eyes of those of you have not moved into the social media area

Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself.

“There are still a lot of marketers out there buying their media when they could earn it, and earn it a lot less expensively. “

While overall spending […]

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Calling all public sector marketers and communicators: Get knowledgeable about web 2.0 or you will become a dinosaur

Just read a terrific report called

Change your world or the world will change youThe future of collaborative government and Web 2.0

by Deloiite

The authors suggest that “in today’s tech-savvy world demands tech-savvy government. Increasingly connected citizensand stakeholders are asking governments to deliver services more rapidly and efficiently. Yet the public service bureaucracies that form the governmental backbone often take a conservativeapproach to adopting the latest Internet-based technologies to accelerate service delivery.”

They point out that “by relying on older, […]

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