Category Archives: Tourism Marketing

The Case For Marketing in the Municipal Sector

Published in Public Sector Digest

By: Jim Mintz and Bernie Colterman

Destigmatizing Public Sector Marketing

Marketing has its roots in business, and remains a major management function. However, in an era in which governments need to be more responsive and accountable to the needs of the public, marketing can help governments accomplish this goal. With governments spending significant dollars delivering programs and services, there is a need for increased efficiency, accountability and transparency in the processes used to deliver these initiatives. Many government [...]

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Blowing Money on Branding in Canada’s Capital

In my previous blog Branding Canada’s National Capital I discussed the importance of marketing as an important function for governments, particularly cities. I pointed out that in an era in which governments need to be more responsive and accountable to the needs of the public; marketing can help public sector organizations accomplish this goal. With public sector organizations spending significant dollars delivering programs and services, especially in the area of tourism promotion there is a need for increased [...]

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Selling Canada: Fake Lakes and other Misguided Marketing Activities

In  my blog “The Lifeblood of Tourism is marketing”, I discussed the importance of marketing as an important function for governments. With public sector organizations spending significant dollars delivering programs and services, especially in the area of tourism promotion there is a need for increased efficiency, accountability and transparency. Not to mention some common sense.

I also pointed out that in recent years many cities and regions have chosen to market themselves in one fashion or another.  Such marketing initiatives [...]

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Branding Canada’s National Capital

In my blog “The Lifeblood of Tourism is Marketing” , I discussed the importance of marketing as an important function for governments, particularly cities. I pointed out that in an era in which governments need to be more responsive and accountable to the needs of the public; marketing can help public sector organizations accomplish this goal. With public sector organizations spending significant dollars delivering programs and services, especially in the area of tourism promotion there is a need for increased [...]

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