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Category Archives: Universities and College Marketing
Are Online Universities the Wave of the Future?
“Do you realize that the cost of higher education has risen as fast as the cost of healthcare? Such totally uncontrollable expenditures…mean that the system is rapidly becoming untenable. Higher education is in deep crisis.”
Peter F. Drucker, as quoted in The Chronicle of Higher Education
In a recent column in the Globe Margaret Wente asks how would you like to take the best courses from the best professors at the best universities in the world – basically for free? How [...]
Categories: Universities and College Marketing
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Are our Universities Broken?
A controversial article in the Globe and Mail on Universities provides some perspective and insights on some of the challenges at academic institutions, particularly undergraduate programs. Most students take courses from “itinerant graduate students”, large classes especially in first and second years are not supportive of learning, and use of multiple-choice tests instead of essay questions is the trend in universities.
The dropout rate at universities in Canada is at an all-time high (56 per cent finish their degrees within six years)”. [...]
The Professional Certificate in Public Sector and Non-Profit Marketing 2012
The Professional Certificate in Public Sector and Non-Profit Marketing 2011
Categories: Center of Excellence for Public Sector MarketingGovernment - Non-Profit CommunicationsIntegrated Marketing Communications / AdvertisingMarketing Conferences and WorkshopsMarketing GeneralMarketing ResearchMarketing StrategyNon-Profit Marketing (charities, associations, etc.)OtherProfessional Certificate in Public Sector and Non-Profit MarketingPublic Sector & Government MarketingSocial Marketing (Behaviour Change)Social Media / Digital Engagement / Web 2.0Sponsorships and PartnershipsUniversities and College Marketing
Share/Bookmark Are Universities Failing Our Students
I wrote a recent blog quite critical of academic institutions as it relates to Marketing. As I pointed out business schools are different than other faculties. Professors should be obligated to work in business for a number of years before becoming academics in a business school… especially teaching marketing . All the academic research and learning won’t be of much use if you have no experience working in the “real world”. I feel it is extremely important that the professors [...]
Categories: Universities and College Marketing
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