Category Archives: Universities and College Marketing

Marketing Education should be a Passion not a Vocation

Many years ago I was asked to give some courses at our local university. Although I was a seasoned professional in marketing and had given numerous marketing presentations, including some guest lectures at universities across Canada and USA, I had not formally taught a university course. So I agreed to teach some marketing courses at the business schools in my community first at the University of Ottawa (B Comm and MBA) and later at Sprott School of Business at Carleton […]


Are Online Universities the Wave of the Future?

“Do you realize that the cost of higher education has risen as fast as the cost of healthcare? Such totally uncontrollable expenditures…mean that the system is rapidly becoming untenable. Higher education is in deep crisis.”

Peter F. Drucker, as quoted in The Chronicle of Higher Education


In a recent column in the Globe Margaret Wente asks how would you like to take the best courses from the best professors at the best universities in the world – basically for free? How […]


Are our Universities Broken?

A controversial article in the Globe and Mail on Universities  provides some perspective and insights on some of the challenges at academic institutions, particularly undergraduate programs. Most students take courses from “itinerant graduate students”, large classes especially in first and second years are not supportive of learning, and use of multiple-choice tests instead of essay questions is the trend in universities.

The dropout rate at universities in Canada is at an all-time high (56 per cent finish their degrees within six years)”. […]


The Professional Certificate in Public Sector and Non-Profit Marketing 2012

The Professional Certificate in Public Sector and Non-Profit Marketing 2011