SOCIAL MARKETING STRATEGIES AND BEHAVIOUR CHANGE WORKSHOP: Social Marketing Strategies and Behavioural Change – Halifax Feburary 8, 2012
Delta Barrington
1875 Barrington Street
Halifax, Nova Scotia
B3J 3L6
(902) 429-7410
WHY SHOULD YOU ATTEND?
One of the biggest challenges in social marketing is the implementation stage. Many organizations develop great plans, but poor execution leaves them wondering why they didn’t achieve the desired results. This interactive workshop will take participants through a proven process for developing a customized structured social marketing plan and strategy for implementation. In this tough economy it’s important to ensure maximum impact for marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated. You will learn how to transform Strategies into Action. Our Course Workbook will guide you through the process for creating your own customized social marketing plan.
By attending this workshop, you will save countless hours of planning time and learn proven techniques for launching a successful social marketing initiative. You will learn how you can develop a social marketing plan on your own allowing you to implement your initiative over a very short time period.
This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. This workshop will teach participants the most up to date techniques on influencing attitudes and behaviours to improve health, prevent injuries, protect the environment, prepare citizens for emergencies, promote positive parenting, and a multitude of today’s issues. This workshop may also be of interest to those who are looking to acquire value-added skills to improve their expertise in strategic results-based marketing planning.
The Centre of Excellence for Public Sector Marketing has been delivering social marketing campaigns for government and non-profit organizations for many years and leaders in developing and implementing successful social marketing programs.
WHAT WILL YOU LEARN?
The workshop will focus on:
- How to prepare a social marketing plan that is actionable easy to implement and have maximum impact;
- How to develop a strategic segmentation plan by using techniques like PRIZM and TAPARE;
- How to implement a social marketing program on a very limited budget;
- How to monitor and evaluate your outputs, outcomes and impacts;
- How to develop a Creative and Marketing Research Brief;
- How to use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy and building strategic alliances with business;
- How social marketing is different from public education, outreach and other communication strategies.
The Atlantic Canada Marketing and Communications Professional Development Program is an opportunity for communications and marketing professionals, executives and managers to enjoy focused and tested professional development and training. The eight courses available have been successfully delivered to thousands of public, not-for-profit sector and other participants. They provide learning that is conceptually rigorous and practical, and that can be applied immediately. Course content is specifically relevant to the challenges faced by Atlantic Canada marketers, communicators and anyone working in related areas.
The Atlantic Canada Marketing and Communications Professional Development Program:
- Provides learning for individual career development and for building organizations’ leadership capacity;
- Offers tools, techniques and strategies to enable managers and their marketing and communications professionals to better serve the needs of their internal and external partners and effectively reach key audiences and markets;
- Helps strengthen organizations’ communications and marketing capabilities;
- Offers access to professional development opportunities while saving costs and time and maximizing training budgets;
- Provides excellent networking opportunities and the chance to see what others in the same
The Professional Certificate in Public Sector and Non-Profit Marketing 2012
For the past 6 years we have had tremendous success with this program brought to you by the Sprott School of Business at Carleton and the Centre of Excellence for Public Sector Marketing. We hope that you will join us next year.
The Professional Certificate in Public Sector and Non-Profit Marketing isuniquely designed to equip participants with the information, tools and solutions necessary to skilfully and mindfully navigate their way through the fascinating and complex world of marketing. This program engages participants in a rich learning environment that reinforces theory with practical, real-life examples based upon the extensive experience of the instructors.
7 Course Modules – 8 days over 4 months
Why You Should Attend
- Develop an action-oriented, strategic marketing plan for your organization.
- Become skilled at setting realistic, practical marketing objectives and goals.
- Learn how to communicate messages effectively to key stakeholders and the public.
- Share experiences with marketers in your sectors and expand your network.
Who Should Attend
Managers working for government, crown corporations/agencies, non-profit organization and associations who are responsible for:
- Marketing programs, products and services targeted to the public, business and government.
- Sponsorship and partnership development.
- Membership development and revenue generation.
- Exhibit and event marketing.
- Social marketing, community outreach and public education programs.
- Strategic communications, media relations and media advocacy.
- Online and web marketing, social media and digital marketing.
