Marketing in the Public Sector

The Biggest Mistake I ever made in Social Marketing

jimmintz — Fri, 17 May 2013 19:26:03 +0000

Question Time with “The Gurus” – “The Biggest Mistake I Ever Made…” Leading social marketers discuss their biggest social marketing mistakes and how you can learn from them. Followed by an interactive Q&A session.

Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada Professor Alan Andreasen, Professor of Marketing, Georgetown University, USA Nancy Lee, Social Marketing Services Inc., USA Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associate

Here is the keynote panel presentation I made at the World Social Marketing Conference in Toronto [...]

Why Political Parties should have Marketers run their Campaigns Part 3: The British Colombia election

jimmintz — Fri, 17 May 2013 16:19:55 +0000

This is the third in a series of blogs on why Political Parties should have Marketers run their campaign. My last blog on this topic is Why Political Parties should have Marketers run their Campaigns Part 2: The US election

First let me say, that I have no partisan interest in any political party but am writing this blog as a marketing professional and someone who writes on marketing topics which deal with public sector organizations.

My key point in [...]

“It’s about marketing; no it’s about the social”

jimmintz — Wed, 15 May 2013 21:37:41 +0000

This is my presentation from the World Social Marketing Conference in Toronto on April 22, 2013.

The Big Debate – “It’s about marketing; no it’s about the social”

Speaking for “marketing” - Nancy Lee, Social Marketing Services Inc., USA Jim Mintz, The Centre of Excellence for Public Sector Marketing (CEPSM), Canada

Speaking for “the social” - Dr. Craig Lefebvre, Chief Maven, socialShifting Dr. Christine Domegan, B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway

When [...]