Marketing in the Public Sector

Integrated Marketing Communications: From Fragmentation to Integration

jimmintz — Thu, 17 May 2012 21:12:55 +0000

According to Steve McKee the No. 1 problem in today’s marketing environment is fragmentation. he states that more and more broadcasters, print outlets, and outdoor media are competing for attention, and new marketing channels pop up every day, from apps to publicity stunts and beyond. Social media is pervasive and everywhere. The number of places we hit people with marketing messages these days is growing a lot faster than the number of eyeballs that can take them in, and [...]

Time to Rethink the War on Drugs

jimmintz — Thu, 26 Apr 2012 17:47:12 +0000

“Those who do not learn from history are doomed to repeat it”

George Santayana

I recently watched PROHIBITION a documentary film series that tells the story of the rise, rule, and fall of the Eighteenth Amendment to the U.S. Constitution and the entire era it encompassed. Prohibition was intended to improve, even to ennoble, the lives of all Americans, to protect individuals, families, and society at large from the devastating effects of alcohol abuse. But prohibition paradoxically caused millions of Americans [...]

Inventory of Marketing Organizations in Canada

jimmintz — Wed, 25 Apr 2012 21:13:24 +0000

Many marketers are confused on where to get training as well as which marketing organizations are credible in public sector and non-profit marketing.

If you are interested in public sector and non-profit marketing, check out the Centre of Excellence for Public Sector Marketing (CEPSM) is devoted to the advancement of strategic marketing in governments, non-profits and associations. They also run training programs. Here is their link to their training schedule . They also run the MARCOM the premiere [...]