3-Step Marketing Consultation and Training
CEPSM offers both public sector and non-profit organizations an easy and affordable way to acquire expertise from marketing strategists to help develop a successful marketing strategy/plan. The entire process can be completed in a very short time.
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Last year I posted a blog on brand activism, the breakthrough concept in marketing management. My position as a public sector and non-profit marketer was that this was clearly going to be a big opportunity for non-profits and governments with major causes who are looking to partner with the private sector.
I also mentioned in my blog, that brand activism was going to grow because the millennial generation who live in a world filled with constant problems – air pollution, bad drinking water, crimes. Many would like brands to show concern not just for profits but for the communities they serve, and the world we live in. In fact, more and more millennials are yearning for jobs that have a higher meaning than profit-making.
Continue reading “Brand Activism the Breakthrough Concept in Marketing Revisited”
There was a time, which I remember early in my career, where many people, especially business graduates were fascinated by the advertising business, it probably began when sellers of consumer products and their ad agencies controlled the contents of the radio programming and later TV programming to which people listened.
Continue reading “Advertising Industry… from Creatives to Engineers and Data Scientists”