Some Humour for a ” thank goodness its friday”

The tribal wisdom of the Dakota Indians in the United States, passed down from generation to generation, says that when you discover that you are riding a dead horse, the best strategy is to dismount and get another horse or walk. The common sense approach.

In the Public Sector, however, a whole range of far more advanced strategies is often employed, such as:

  1. Change riders.
  2. Buy a stronger whip.
  3. Do nothing: “This is the way we have always ridden dead horses”.
  4. Visit other countries to see how they ride dead horses.
  5. Perform a productivity study to see if lighter riders improve the dead horse’s performance.
  6. Hire a contractor to ride the dead horse. (Can be as useful as a saddle when it comes to protecting your rear end!!)
  7. Harness several dead horses together in an attempt to increase the speed.
  8. Provide additional funding and/or training to increase the dead horse’s performance.
  9. Appoint a committee to study the horse and assess how dead it actually is.
  10. Re-classify the dead horse as “living-impaired”.
  11. Develop a Strategic Plan for the management of dead horses.
  12. Rewrite the expected performance requirements for all horses.
  13. Modify existing standards to include dead horses.
  14. Declare that, as the dead horse does not have to be fed, it is less costly, carries lower overheads, and therefore contributes substantially more to the bottom line than many other horses.
  15. Promote the dead horse to a supervisory position. (But, the competition for positions is fierce).

Have a nice weekend.

Traditional marketing and advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.

Forester Research released the results of a study last month appropriately titled “Marketing on Social Networking Sites”. The results indicated that traditional advertising techniques and microsites were still being used to “push” messages to users of these networks. However, the return on investment from these type of campaigns remains low.

“We believe that marketing needs to turn itself on its head,” said Gurval Caer, president and chief executive at marketing agency Blast Radius. “The goal should not be messaging customers, but rather should be building relationships from the first moment of a delightful experience that will make people’s lives easier, better and richer.”

Forrester found many Internet users were interested in viewing marketer’s profiles – one-third of Gen Y users and nearly half of adults. The best way to engage them on social networks was, the report said, to make use of branded viral elements and to form personal relationships as “friends”, much like “how bands promote themselves on sites like MySpace”.

It’s no longer all all about idly surfing and passively reading, listening and watching. It’s about doing, sharing, socializing, collaborating and most of all creating “- Eckart Walther V.P. Yahoo Inc.

Social media sites are springing up everywhere and it’s hard to get a grip on which ones we need to get involved with to make a success of our marketing or promotion efforts. Here is a link that may help. It is a list of social marketing sites broken down into video networking, social networking, social bookmarking, feeds and a few others.

Slow off the mark rebate program gives public service a bad reputation

Rebates for fuel-efficient vehicles not yet paid ( News Staff).

Despite promising rebates for fuel-efficient cars and trucks, the federal government is yet to pay buyers of 2006 and 2007 models that qualify. The ecoAuto fee bate program, launched in March by the Conservatives, offers rebates of up to $2,000. It also places a maximum levy of $4,000 on gas-guzzling vehicles.

The delay in getting the rebates out is angering customers, associations representing major automakers in Canada say in a letter to Transport Minister Lawrence Cannon, Finance Minister Jim Flaherty and Environment Minister John Baird.

“Our members report they are already receiving numerous letters of complaint and frustration over the fact that no process to apply for the rebate has been established,” David Adams, president of the Association of International Automobile Manufacturers of Canada and Mark Nantais, president of the Canadian Vehicle Manufacturers Association, said in a letter to the federal ministers. Transport Canada spokesperson Robin Browne confirmed Monday to The Globe and Mail that no money has yet been paid out to buyers that qualify for the incentives. “The government will finalize the program in the coming months (kind of vague) and aims to issue cheques in the fall,” he said.

In contrast, Honda Canada began offering rebates on its Fit subcompact car and manual transmission Civic compact in May and is paying the money, said the company’s Senior Vice-President Jim Miller. The program is retroactive to budget day, March 19.

Continue reading “Slow off the mark rebate program gives public service a bad reputation”