Services

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I provide consulting, training and speaking services through my consulting firm, the Centre of Excellence for Public Sector Marketing (CEPSM) in the following areas of specialization:

Social Marketing for Attitude and Behaviour Change

Social marketing (not to be confused with “social media marketing”) is a unique process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviours that benefit society. Using our tremendous national and international expertise in this area, we will develop a complete social marketing strategy and implementation plan for you, with an aim to influence not only knowledge and beliefs, but audience behaviour as well. We cover all areas of social marketing including, health, environment, ethics, public safety and security, and a multitude of social issues dealing with children, youth, seniors and at risk populations.

Marketing and Communications Strategy

Using a collaborative, step-by-step consulting approach, we work with our clients to develop action-oriented strategic marketing and communications plans that can be implemented within the unique constraints of a public sector or non-profit environment. We have worked with countless organizations, large and small, across nearly every major industry to create both customized, high-level marketing plans and comprehensive strategic marketing solutions. We’d love to help you to achieve your marketing and communications goals more efficiently and effectively.

Brand Strategy

CEPSM has extensive experience developing brand strategies for a variety of government and non-profit organizations. Many organizations tend to confuse branding with merely the visual identity components (e.g. logos and colour schemes), however in reality branding is a crucial strategic tool that can guide decision making and position your organization accordingly within your industry. A key step involves the development of a strong unique value proposition, values, character and overarching vision and mission, which should be genuinely lived-out by the people in your organization across all brand touch points.

 

For a complete list of CEPSM’s areas of specialization, visit www.cepsm.ca