Last year I posted a blog on brand activism, the breakthrough concept in marketing management. My position as a public sector and non-profit marketer was that this was clearly going to be a big opportunity for non-profits and governments with major causes who are looking to partner with the private sector.
I also mentioned in my blog, that brand activism was going to grow because the millennial generation who live in a world filled with constant problems – air pollution, bad drinking water, crimes. Many would like brands to show concern not just for profits but for the communities they serve, and the world we live in. In fact, more and more millennials are yearning for jobs that have a higher meaning than profit-making.
Continue reading “Brand Activism the Breakthrough Concept in Marketing Revisited”
Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs.
Continue reading “What I hope to see in Public Sector & Non-Profit Marketing in 2018”
Well here it comes brand activism the breakthrough concept in marketing management. This is clearly going to be a big opportunity for nonprofits and governments with major causes who are looking to partner with the private sector.
Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning is the name of the game in brand marketing. Continue reading “Brand Activism … Big Opportunity for Non-Profits”