Every year I provide a list of marketing trends for the coming year by top experts in marketing. As we move into 2018 these are the areas that I personally would like to see addressed. Many of the topics in this blog were covered in some of my 2017 blogs.
Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year.
First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an infinite amount of media nonstop from anywhere in the world. That is a big change and it will have a long term impact on marketing
Many organizations spend a lot of time and energy building strong brands —but they often fall short when it comes to strengthening their employer reputation.
“Employer branding” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If organizations can’t attract, engage, and retain the right talent, they’re unlikely to achieve their goals and objectives. Continue reading “Employer Branding: Putting Money in the “Trust Bank””