Brand Activism the Breakthrough Concept in Marketing Revisited

Last year I posted a blog on brand activism, the breakthrough concept in marketing management.  My position as a public sector and non-profit marketer was that this was clearly going to be a big opportunity for non-profits and governments with major causes who are looking to partner with the private sector.

I also mentioned in my blog, that brand activism was going to grow because the millennial generation who live in a world filled with constant problems – air pollution, bad drinking water, crimes. Many would like brands to show concern not just for profits but for the communities they serve, and the world we live in. In fact, more and more millennials are yearning for jobs that have a higher meaning than profit-making.

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Review of Marketing Trends for 2018

Every year I try to get a handle on the marketing trends for the coming year and beyond by reviewing the marketing and advertising media. This is the scenario for the coming year.

First, it is important to note that we are living in interesting times where anyone can now create, distribute and consume an infinite amount of media nonstop from anywhere in the world. That is a big change and it will have a long term impact on marketing

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