Demarketing: The Next Wave in Marketing

In 1969, Levy and Kotler co-authored a paper in the AMA’s Journal of Marketing titled “Broadening the Concept of Marketing.” They laid out the idea that marketing was about more than goods and services, it was about places, people and ideas. Instead of simply focusing on soap, toothbrushes and televisions, they wanted to expand marketing to cover cities, ideas and policies.

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Slow off the mark rebate program gives public service a bad reputation

Rebates for fuel-efficient vehicles not yet paid (CTV.ca News Staff).

Despite promising rebates for fuel-efficient cars and trucks, the federal government is yet to pay buyers of 2006 and 2007 models that qualify. The ecoAuto fee bate program, launched in March by the Conservatives, offers rebates of up to $2,000. It also places a maximum levy of $4,000 on gas-guzzling vehicles.

The delay in getting the rebates out is angering customers, associations representing major automakers in Canada say in a letter to Transport Minister Lawrence Cannon, Finance Minister Jim Flaherty and Environment Minister John Baird.

“Our members report they are already receiving numerous letters of complaint and frustration over the fact that no process to apply for the rebate has been established,” David Adams, president of the Association of International Automobile Manufacturers of Canada and Mark Nantais, president of the Canadian Vehicle Manufacturers Association, said in a letter to the federal ministers. Transport Canada spokesperson Robin Browne confirmed Monday to The Globe and Mail that no money has yet been paid out to buyers that qualify for the incentives. “The government will finalize the program in the coming months (kind of vague) and aims to issue cheques in the fall,” he said.

In contrast, Honda Canada began offering rebates on its Fit subcompact car and manual transmission Civic compact in May and is paying the money, said the company’s Senior Vice-President Jim Miller. The program is retroactive to budget day, March 19.

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