MARCOM celebrates 15th year of being “Go To” Conference for Public & Nonprofit Marketers & Communicators

I am delighted to be participating at MARCOM Professional Development Annual Forum 2013 – the premiere educational forum that understands the daily reality of marketing and communications. It’s all happening at the Ottawa Convention Centre on May 28 & 29, 2013.

MARCOM looks at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance for marketers and communicators to mingle with like-minded people and pick up practical tools and tips.

This year’s theme is Mission Possible: Change Agent – Inspire, Influence, Act.

We now live in an era where every function within an organization is being fundamentally redefined.  Our responsiveness and effectiveness as marketers and communicators depends on how well integrated and equipped we are as individuals. In an organization that is forward-thinking, we are not followers: we are Change Agents.

As Change Agents we have our eyes on the future and the organization’s big picture.  We understand the management vision and values.  We seek to understand the many roles of our organization and the need for integration in achieving our goals.  We are flexible in taking on more responsibilities.  We are creative in facilitating new ways of working.  We are inclusive in our discussions to facilitate and influence decision-making.  We are passionate about our work and inspire passion in others. Above all, we are self-motivated and driven to get the job done!  We are catalysts for change to the benefit of our organizations and ourselves.  We Inspire, we Influence and above all, we Act!

MARCOM offers inspiring keynotes and plenary sessions, 16 concurrent sessions, peer2peer Round-tables and a networking reception. There are a total of 4 pre-forum workshops an exhibit showcase.

Check out the line-up of speakers and  the program

This year my presentation at MARCOM will be: How I Became a Change Agent during my years in the Public Service

I will share my experiences, working in the public sector and will describe how my team and I became agents of change in marketing (including social marketing), private sector partnerships and the early years of the internet. I will also present my 10 Rules that need to be followed to be a change agent in government.

I will also be running a workshop at MARCOM on May 27th.

Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour

You will learn:

  1. How to use a step-by-step structured approach to prepare a social marketing plan: that is actionable; has maximum impact and leads to successful implementation;
  2. How to present and “sell” your social marketing strategy to management;
  3. How to implement a social marketing program on a very tight budget and still have maximum impact on changing attitudes and behaviours;
  4. How to monitor and evaluate your outputs, outcomes and impacts;
  5. How social marketing gives you a single approach: for mobilizing communities; influencing the media; advocating key stakeholders and building strategic alliances with business.

You will also receive a free Workbook which guides you through the process for creating your own Customized Social Marketing Action Plan.

 Come join us and register NOW

 

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Marketing Workshops and Professional Development Opportunities 2010-2011

Edmonton, Alberta, October 25 – November 5, 2010

The Centre for Excellence in Communications (CEC) , The Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa and Brown Communications Group, Calgary, are offering a series of professional development workshops for the Western Canada public and not-for-profit sectors in the context of the

Alberta Marketing and Communications Professional Development Program, Edmonton, Alberta, October 25 – November 5, 2010.

WHY ATTEND?

The Alberta Marketing and Communications Professional Development Program is an opportunity for communications and marketing professionals, executives and managers to enjoy focused and tested professional development and training. The eight courses available have been successfully delivered to thousands of public, not-for-profit sector and other participants. They provide learning that is conceptually rigorous and practical, and that can be applied immediately. Course content is specifically relevant to the challenges faced by Western Canada marketers, communicators and anyone working in related areas.

The Alberta Marketing and Communications Professional Development Program:

  • Provides learning for individual career development and for building organizations’ leadership capacity;
  • Offers tools, techniques and strategies to enable managers and their marketing and communications professionals to better serve the needs of their internal and external partners and effectively reach key audiences and markets;
  • Helps strengthen organizations’ communications and marketing capabilities;
  • Offers access to professional development opportunities while saving costs and time and maximizing training budgets;
  • Provides excellent networking opportunities and the chance to see what others in the same professional areas are doing.

WORKSHOP SCHEDULE

Workshop Date
Price
Registration Status
Defining and Communicating Your Public Sector or Not-for-Profit Brand
October 25, 2010
$675
Register Now
Strategic Social Media Engagement in the Public Sector
October 26, 2010
$675
Register Now
Social Marketing Strategies and Behavioural Change: Translating Strategies into Action
October 27, 2010
$675
Register Now
Low-Cost Marketing Strategies for the Public and Not-For-Profit Sectors
October 28, 2010
$675
Register Now
Strategic Communications Planning: Critical Steps and Techniques
November 1, 2010
$675
Register Now
Measuring Communications Performance and Success through a Performance Measurement Framework and Strategy
November 2, 2010
$675
Register Now
Effective Messaging
November 3, 2010
$675
Register Now
Competencies for Communications Professionals
November 4, 2010
$675
Register Now

FEES

1-Day Workshops $675*
20% Group Rate Discount for 3+ Individuals from the Same Unit*

For each workshop, groups of 3 or more will receive a 20% discount off of the regular workshop fee for all but the first two registrations. Registrations need to be coordinated centrally by the relevant unit, with registrations # 1, 2, 3, etc. indicated in the additional comments section of each participants’ registration. *Cannot be combined with other discounts.

NOTE: Organizational unit is defined as a Branch, Bureau, Division or Sector.

Regular Workshop Fee $675.00*
Group Rates
1st and 2nd registrants $675.00* each
3rd and 4th registrants $540.00* each
Saving for 3 registrants -$135.00*
Saving for 4 registrants -$270.00*

Past Participant Discount

Any workshop registrant who previously participated in a CEC open workshop or registers for more than one workshop will automatically receive a 10% discount for each workshop beyond their initial registration. *Cannot be combined with other discounts.

In-House Workshops for up to 20 Participants from One Organizational Unit

Well suited for organizations with potential groups of communications, policy or program staff working on the same issues and programs.

Workshop duration 1/2 day 1 day 2 days
In-House session (Off-the-shelf) $3,000.00* $4,950.00* $8,750.00*
Customization cost $1,250.00/day*

* Prices do not include applicable taxes

Atlantic Canada Marketing AND Communications Professional Development Program

Halifax, Nova Scotia, January 24 – February 2, 2011

The Centre for Excellence in Communications (CEC), The Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa and Dynamic Learning Inc., Halifax, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the

Atlantic Canada Marketing and Communications Professional Development Program, Halifax, Nova Scotia, January 24 – February 2, 2011.

WHY ATTEND?

The Atlantic Canada Marketing and Communications Professional Development Program is an opportunity for communications and marketing professionals, executives and managers to enjoy focused and tested professional development and training. The eight courses available have been successfully delivered to thousands of public, not-for-profit sector and other participants. They provide learning that is conceptually rigorous and practical, and that can be applied immediately. Course content is specifically relevant to the challenges faced by Atlantic Canada marketers, communicators and anyone working in related areas.

The Atlantic Canada Marketing and Communications Professional Development Program:

  • Provides learning for individual career development and for building organizations’ leadership capacity;
  • Offers tools, techniques and strategies to enable managers and their marketing and communications professionals to better serve the needs of their internal and external partners and effectively reach key audiences and markets;
  • Helps strengthen organizations’ communications and marketing capabilities;
  • Offers access to professional development opportunities while saving costs and time and maximizing training budgets;
  • Provides excellent networking opportunities and the chance to see what others in the same professional areas are doing.

WORKSHOP SCHEDULE

Workshop Date
Price
Registration Status
Strategic Communications Planning: Critical Steps and Techniques
January 24, 2011
$675
Register Now
Measuring Communications Performance and Success through a Performance Measurement Framework and Strategy
January 25, 2011
$675
Register Now
Effective Messaging
January 26, 2011
$675
Register Now
Competencies for Communications Professionals
January 27, 2011
$675
Register Now
Communicating For Employee Engagement And Developing A Rewarding Workplace
January 28, 2011
$675
Register Now
Social Marketing Strategies and Behavioural Change: Translating Strategies into Action
January 31, 2011
$675
Register Now
Strategic Social Media Engagement in the Public Sector
February 1, 2011
$675
Register Now
Low-Cost Marketing Strategies for the Public and Not-For-Profit Sectors
February 2, 2011
$675
Register Now

FEES

1-Day Workshops $675*
20% Group Rate Discount for 3+ Individuals from the Same Unit*

For each workshop, groups of 3 or more will receive a 20% discount off of the regular workshop fee for all but the first two registrations. Registrations need to be coordinated centrally by the relevant unit, with registrations # 1, 2, 3, etc. indicated in the additional comments section of each participants’ registration. *Cannot be combined with other discounts.

NOTE: Organizational unit is defined as a Branch, Bureau, Division or Sector.

Regular Workshop Fee $675.00*
Group Rates
1st and 2nd registrants $675.00* each
3rd and 4th registrants $540.00* each
Saving for 3 registrants -$135.00*
Saving for 4 registrants -$270.00*

Past Participant Discount

Any workshop registrant who previously participated in a CEC open workshop or registers for more than one workshop will automatically receive a 10% discount for each workshop beyond their initial registration. *Cannot be combined with other discounts.

In-House Workshops for up to 20 Participants from One Organizational Unit

Well suited for organizations with potential groups of communications, policy or program staff working on the same issues and programs.

Workshop duration 1/2 day 1 day 2 days
In-House session (Off-the-shelf) $3,000.00* $4,950.00* $8,750.00*
Customization cost $1,250.00/day*

* Prices do not include HST

HOW TO REGISTER

On-line

Atlantic Registration

By email

registration@comcec.com

By telephone

(613) 233 2175

By fax

(613) 233 7617

Location

Delta Barrington
1875 Barrington Street
Halifax, Nova Scotia
B3J 3L6
(902) 429-7410

Click here or the logo above to book your room online.

The hotel has reserved a limited number of rooms at a special rate ($129/night) for our program. This rate is available to participants who book their accommodations before January 6, 2011. Please inform the hotel booking agent that you will be attending the Atlantic Canada Marketing & Communications Professional Development Program when making your reservation. Reservations should be made by calling (902) 474-5150 or
1-888-423-3582.

NEED MORE INFORMATION?

Please contact information@comcec.com or 613-233-2175.

All information is copyright © The Centre for Excellence in Communications

The Professional Certificate in Public Sector and Non-Profit Marketing 2011

Professional Certificate in Public Sector and Non-Profit Marketing

REGISTER NOW

For more information please contact jim.mintz@publicsectormarketing.ca or 613 731 9851 #18 leslie_love@carleton.ca 613 520-7507

There is a rising need for highly-skilled marketing professionals in the public and non-profit sectors to effectively bring their organization’s products, services and messages to the marketplace.

In keeping with changing times we have made some alterations to our program. First we reduced it from 10 to 8 days. Second we have expanded our social media segment from 1 to 2 days and third we changed the term project from a full report and study to a 15 minute presentation and executive summary. Also our program will be more interactive, engaging participants to more applied form of learning

The Professional Certificate in Public Sector and Non-Profit Marketing is uniquely designed to equip participants with the information, tools and solutions necessary to skillfully and mindfully navigate their way through the fascinating and complex world of marketing. This program engages participants in a rich learning environment that reinforces theory with practical, real-life examples based upon the extensive experience of the instructors.

7 Course Modules – 8 days over 4 months

Module 1: Fundamentals of Public Sector and Non-Profit Marketing Jan. 19, 2011
Module 2: Marketing Research and Evaluation Jan. 20, 2011
Module 3: Creative Marketing Techniques Mar. 1, 2011
Module 4: Social Marketing Mar. 2, 2011
Module 5: Partnerships, Strategic Alliances and Collaborative Arrangements Apr. 8, 2011
Module 6: Strategic Social Media Engagement Apr. 20-21, 2011
Module 7: How to Create and Sustain a Marketing Culture / Presentations Day May 13, 2011
Final Exam – Online
(no class attendance)
May 23, 2011

Why You Should Attend

•      Develop an action-oriented, strategic marketing plan for your organization

•      Become skilled at setting realistic, practical marketing objectives and goals

•      Learn how to communicate messages effectively to key stakeholders and the public

•      Share experiences with marketers in your sectors and expand your network

Who Should Attend

Managers working for government, crown corporations/agencies, non-profit organization and associations who are responsible for:

  • Marketing programs, products and services targeted to the public, business and government
  • Sponsorship and partnership development
  • Membership development and revenue generation
  • Exhibit and event marketing
  • Social marketing, community outreach and public education programs
  • Strategic communications, media relations and media advocacy
  • Online and web marketing, social media and digital marketing

Tuition

$3,995 + HST

Deposit of $800 required to reserve a place in the program.

Course fee include:

  • Refreshments
  • Breakfasts & Lunches
  • All text books and course materials
  • Framed certificate of completion from the Sprott School of Business

Course Modules

Module 1: Fundamentals of Public Sector and Non-Profit Marketing

  • An overview of marketing in the public and non-profit sectors.
  • Understand how marketing differs in the private, public and non-profit sectors.
  • The processes to develop and implement an action-oriented, strategic marketing plan.
  • How to develop a client-based mindset in a public sector and non-profit organization
    • Review the format and guidelines for developing a marketing plan for your organization

(See Module 7, Course Project Components, below)

Module 2: Marketing Research and Evaluation

  • Understand how to use market research to support decision-making framework.
  • Key concepts in consumer behaviour.
  • The most effective methods for acquiring and using market intelligence.
  • Develop a system for measuring progress and monitoring performance.

Module 3: Creative Marketing Techniques

  • The latest trends in marketing and how the shift from “transactions” to “relationships” is changing the way organizations are communicating with its stakeholders;
  • The role of various marketing mediums and their impact on moving target audiences along the causal chain of changed behaviour;
  • How other public sector organizations are using innovative approaches to reach and engage their constituents;

Module 4: Social Marketing

  • A step-by-step structured approach to preparing a social marketing plan that is actionable and will have maximum impact.
  • Implement a social marketing program on a very limited budget.
  • How social marketing is different from public education, outreach and other communication strategies.
  • How to use social marketing to give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy, building strategic alliances with business.

Module 5: Partnerships, Strategic Alliances and Collaborative Arrangements

  • Knowledge of  process for establishing strategic alliances and partnerships, assessing challenges and risks, prioritizing and selecting partners, developing “value propositions” and proposals to private sector and other organizations, implementation and managing collaborative arrangements.
  • Knowledge of measuring the impact of strategic alliances, e.g. impact indicators that alliances are working, including objective setting, assessment methods, defining and measuring success, establishing baselines and measuring and  assessing value-for-dollar

Module 6: Strategic Social Media Engagement

  • Incorporate automated social media monitoring activities into your daily schedule.
  • Move away from one-way communication and enter the world of two-way conversation.
  • Mitigate risks in both public sector and non-profit organizational environments
  • Measure your return on effort

Module 7: How to Create and Sustain a Marketing Culture / Presentations Day

  • Examples of organizations that have created a marketing culture in the public and nonprofit sectors.
  • Best practices in creating a marketing culture in public and non-profit organization.

Student Presentations

During this session all course participants will present their course project for approximately 15 minutes and submit an executive summary report as a supporting document to the presentation

Course Project Components

1)       Final Presentation: 15 minutes, highlight key elements and  sell your marketing strategy

2)       Executive Summary Report: supporting document for the participant’s presentation

Final Exam – Online (no class attendance)

Professional Certificate in Public Sector & Non-Profit Marketing – Faculty

Jim Mintz (Program Director)
Formerly Director of Marketing and Corporate Communications Division at Health Canada, Jim is the Director of the Centre of Excellence for Public Sector Marketing. In addition to being the Program Director of the Professional Certificate in Public Sector and Non-Profit Marketing, he also teaches this subject at the University of South Florida, College of Public Health in Tampa. Jim is Past President of the American Marketing Association (AMA) Ottawa Chapter and served at AMA International in Chicago. He is a recipient of the AMA Ottawa “Marketer of the Year” award. Jim has also served on the Federal Government Communications Policy Committee. A frequent speaker at conferences and workshops in North America and around the world, Jim has also published articles on social marketing, public/private strategic alliances and other related topics. Prior to joining the federal government, he held senior marketing positions in the private sector.

Bernie Colterman (Program Director)
Bernie is Co-Founder and Director of the Centre of Excellence for Public Sector Marketing and President of the Colterman Marketing Group Canada, an Ottawa-based marketing solutions provider whose clients include federal, provincial and municipal governments, national associations and non-profit organizations. Bernie has facilitated numerous marketing campaigns for the government and the non-profit sectors. A master at brokering strategic alliances and partnerships, he has facilitated hundreds of collaborative arrangements for both industry and government – raising over $25 million in sponsorships and spearheading high profile partnership initiatives for Industry Canada, Canadian Heritage, Citizenship and Immigration Canada, Public Safety Canada, Province of Ontario and National Capital Commission. Bernie is Executive Producer of MARCOM, an annual marketing symposium dedicated to the specialized needs of the public and non-profit sectors. He is a regular contributor to publications and speaks at conferences aimed at government and non-profit audiences.

Judith Madill, PhD
Judith Madill is the Paul Desmarais Professor at the Telfer School of Management at the University of Ottawa. She was previously Professor and Coordinator of the Marketing Area at the Sprott School of Business, Carleton University. She has taught in Europe and other parts of the world. She has authored over 40 papers and reports, including From Public Education to Social Marketing: The Evolution of the Heritage Canada Anti-Racism Social Marketing Program. Judith is a frequent speaker on marketing and consults in the areas of public sector/social/relationship marketing and partnerships.

Mike Kujawski
Mike is a passionate marketing & social media strategist, who works solely with public sector and non-profit organizations. He now leads all of the Centre of Excellence for Public Sector Marketing digital marketing projects. Mike’s most recent tasks include the development of strategic digital marketing and social media engagement plans for the Public Safety Canada, National Gallery of Canada, Canadian Air Transport Security Authority and the Foreign Credential Recognition Program at HRSDC. He also worked on the development of comprehensive marketing and communications plans for the Department of National Defence, the Public Service Commission and the City of Burlington. Mike is a distinguished speaker, engaging blogger, and highly praised workshop facilitator in his field. He created Canada’s first national workshop and comprehensive workbook on how to develop a social media marketing strategy in a public sector setting. Mike also created the Government 2.0 Best Practices Wiki, which has garnered international attention as the first collaborative central archive of government social media initiatives in Canada and abroad.

REGISTER NOW

For more information please contact jim.mintz@publicsectormarketing.ca or 613 731 9851 #18 leslie_love@carleton.ca 613 520-7507

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Research has become a “Dirty Word” in the Federal Government

One of the most important responsibilities of a government is to ensure that tax payers get value for money. So it came as a big surprise to find out that “federal departments are heading into the latest round of spending review without the information to help them make informed decisions about what to cut according to the Auditor-General Sheila Fraser. According to Fraser departments haven’t been evaluating their programs and services to determine what is working or not.”

The government has taken many stabs over 40 years to make evaluations routine. Evaluations are touted as key tools for departments to determine whether programs are working. Done well, they can be used to develop policy, implement or revamp programs, improve spending, write cabinet submissions and report to Parliament.

“But Fraser argues that when governments are looking for savings, evaluations are indispensable in providing “objective” assessment of whether programs are working. Fraser based her concerns on an audit she did last year on the evaluations of six departments — She found they were doing a poor job and evaluations covered only a fraction of the money they spend — between five and 13 per cent. Of the evaluations done, most had “inadequate data.” Source

Without information, parliamentarians and bureaucrats fly blind when approving legislation or deciding what programs work.

“Research is a dirty word in Ottawa right now, “said Frank Graves of Ekos Research Associates.”It’s not being done when the country is going through a period of turbulent change and enormous challenges.”

The public service used to be the research and evaluation powerhouse for policymakers, but that has changed when the Mulroney government disbanded the Economic Council of Canada. In the 1990s, policy research took a hit when the Chrétien Liberals hollowed out departmental evaluation and internal audit shops to help wipe out the deficit without cutting services. Then, as one long-time bureaucrat said, “came the Conservatives with their mania for secrecy and they cut off access.”After the cuts, the public service has never rebuilt its policy research capacity.

David Zussman, Jarislowsky chair in public management at the University of Ottawa, says “uninterested parliamentarians, who don’t demand information, free deputy ministers to cut research when reining in spending. Nor, he says, is the government asking bureaucrats for information.” This government has an agenda. … It already knows the answer so they aren’t collecting information,” Zussman said. (In other words don’t confuse me with the facts I have made up my mind)

Spending on public opinion research, for example — which includes polling and surveys often used for evaluations — has tumbled since 2007 to $7 million a year from $31 million a year. Graves at EKOS has worked 30 years for departments under governments of all stripes, but says he has never seen “such a collapse of interest in knowledge and evidence especially for what the public thinks.” He states that we have a policy community operating without evidence and empirical guidance. Every major debate from national unity, free trade, health care, bank reform should have extensive public opinion research to see what the public thinks.”

Finding evaluators has also been a problem. The auditor general found that 90 per cent of evaluations she examined were done by contractors, taking their expertise and knowledge with them at job’s end. Treasury Board says the government is recruiting evaluators and has a pool of 1,500 with more than 500 working in government now. However, Zussman said “rebuilding evaluation capacity in departments could take years and questioned how many departments would plow money into it when faced with budget freezes and strategic reviews.”It could well take five to 10 years to rebuild capacity. You can’t just turn it on and off.” Source

This is a very sad commentary on the public service here in Ottawa. It is hard to believe that in this day and age a government who spends billions of tax payers’ dollars on programs and services can’t evaluate their effectiveness and performance measurement has become as rare as a “ham sandwich at a Jewish picnic.” Can you imagine the private sector operating this way? Most corporations would go bankrupt!

For public sector marketers and communicators this is a major challenge as marketing and communications decisions are normally based on public opinion and marketing research. So what we are finding is that marketers and communicators in the federal government are flying by the “seat of their pants” making marketing and communications decisions based on secondary research OR ,based on my experience, personal opinions, or worst the personal opinions of political staff.

Hypocrites on the hill

While we are on the topic of accountability … another dirty word in Government, Members of Parliament are refusing to let Auditor-General Sheila Fraser examine their expenses, saying she has no right to look at their books – and they don’t plan to give her one. At a time when all federal departments are cutting programs and squeezing budgets to reduce the deficit, MP’s officially rejected Ms. Fraser’s suggestion that her office could help find further savings in the way Parliament spends more than $500-million a year. “Following careful consideration, the Auditor-General will not be invited to conduct a performance audit of the House of Commons,” reads a statement released Thursday afternoon as many MP’s and Senators headed for the airport to get a jump-start on a one-week recess. Source

And you wonder why there is such cynicism in the country on what goes on here in Ottawa.


MARCOM Professional Development, taking place June 10 & 11 at the Hilton Lac-Leamy.

If you haven’t had a chance to check out the program  or review the speaker roster , then I strongly encourage you and your colleagues to review the great line-up, make it part of the training plan and register before April 16.

Here are our key-note speakers:

Mitch Joel: President, Twist Image

He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. In 2008, Mitch Joel was named Canada’s Most Influential Male in Social Media. Mitch joins MARCOM to deliver the Opening Keynote on June 10th.

Terry O”Reilly: Age of Persuasion Host CBC Radio.

O’Reilly looks at what animates creativity and how the art of persuasion informs our culture. He delights both general audiences and advertising veterans, pointing to trends and dispatching timeless lessons. O’Reilly is an ad man in love with the promise of advertising but not blind to its shortcomings. Attendees of MARCOM 2010 will hear Terry deliver a keynote on June 11th.

I will be Giving the Following Workshop at MARCOM:

June 9, 2010 – Workshop 09:00 – 16:30 Social Marketing Planning – Implementing an Effective Campaign: Jim Mintz | Director, Centre of Excellence for Public Sector Marketing

One of the biggest challenges in Social Marketing Planning is the Implementation stage. Many organizations develop great plans, but poor execution leaves them wondering why they didn’t achieve the desired results. In previous editions of MARCOM, Jim Mintz has taken participants through a proven process for developing their social marketing strategy and plan. At MARCOM 2010, you will learn how to transform Strategies into Action! Jim will briefly review the social marketing plan process and then move into detailed discussions surrounding how to successfully implement your strategy. In this tough economy it’s important to ensure maximum impact for marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated.

You will learn 7 key areas for social marketing plan implementation:

  1. What questions to ask when working with marketing and communications suppliers;
  2. How to develop a creative brief to ensure your communications agencies remain on strategy;
  3. The Do’s and Don’ts for smooth supplier relationships;
  4. Innovative ideas to fully leverage a limited budget;
  5. How to present and “sell” your social marketing strategy to management;
  6. How to approach and capitalize on strategic alliances;
  7. How to evaluate your campaign progress and success.

Hope to see you there.

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