From time to time organizations involved in marketing communications shoot themselves in the foot. When scrutinized by government, they downplay the impact of their marketing and advertising, but to those responsible for managing marketing and advertising campaigns, they deliver quite a different message.
Most of my public-sector career involved directing social marketing and the marketing of products and services. However, early on I had the opportunity to use my marketing skills to market major policy, program and legislative initiatives. I have written a number of blogs on social marketing and the marketing of programs, products and services but have never written a blog on what is called “Policy Marketing”.
Well here it comes brand activism the breakthrough concept in marketing management. This is clearly going to be a big opportunity for nonprofits and governments with major causes who are looking to partner with the private sector.